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Hi there, thanks for stopping by. I'm going to explain how to make a great video ad the easy way. In this video, I'm going to give you the seven secret ingredients for a successful video ad and I'm also going to break down the essentials that you need to consider before you make your ad. Now, I'm gonna say the secret ingredients for the ad but first, I'm gonna give you the groundwork for making a great ad and these are the things that you must consider before you start. The first basic consideration is who is your audience? Try to figure out who your perfect customer is first. Think about things like age, gender, income, and their interests. This will help you target your ads to exactly the right people. Next up, you need to get really clear with yourself about what the problem is that you're solving whether you're selling a product or a service or if you're marketing an event or a course, you need to be really clear about this. For example, if you make razors, the problem you're solving isn't a hairy chin like mine. What you're actually solving his bad skin caused by razor burn, expensive shaving products, or feeling of not being handsome enough. The next big thing to give some thought to is where is the best place to find your audience? This will have some impact on the ratio you choose for your video and the length you make it. These days, as a general rule of thumb, the most affordable place to reach your target audience is social media. In particular, Facebook and Instagram have the most sophisticated targeting systems for paid ads. If you go that route, you're safest with a square video for News Feed placement. Youtube is also great for pre-roll ads. If you make those, then you need good old 16x9 format. If you're selling B2B, when you wanna advertise on LinkedIn, this is best done in 16x9 as well just like YouTube. With regards to length, for Facebook, you'll what your paid ads to be short, like 30 seconds or less. For YouTube, it's the same thing. Maybe shoot for 20 seconds as your gold standard. For LinkedIn, also shoot for 30 seconds. Now, that all these essentials are out of the way, we can dive into the fun stuff, the secret ingredients for great ads. We got seven of them. The first one is probably the most important. This is a tried and trusted formula that has served marketers for decades and it's as simple as this. Empathize with your customers' problem and then show them how you can solve it, and in the process, make their life better. Let's go back to the razor example. Let's say the problem we're solving is bad skin caused by razor burn. Start your ad by asking if the viewer is sick of looking bad because of razor burn. Then, explain how your product will help them look and feel better by using your razor. You just explain how your product improves their life. Who doesn't want a better life? Another approach is to skip the empathy step and just take the view straight to the emotional place that they want to be. This is a simple or could be as simple as showing a happy person and linking them to what you're selling. If you like this idea and you wanna get started quickly, you could try this template with dancing people who's infectiously happy. Something else that all good ads have is that they focus on benefits and not features. No one really cares about all the amazing innovations in the thing you're selling. What people wanna know is how will it benefit their lives and solve a specific problem they're having. For example, your razors are 100 times sharper just for the sake of it, they're 100 times sharper to give you 100 times smoother shave without nicks or scratches or grazes, that sort of thing. Now, another important thing to keep in mind is that great ads speak to the target audience. Remember how I talked about your perfect audience earlier? This is where that comes into play. Make sure your ads speaks to your niche. Now, you're not rolling out a global campaign so you don't have to inspire the world with your creativity but you do need to do this directly address the problem and the emotion they're seeking. You can do this best by keeping your message direct, clear, and really factual. Avoid waffle and avoid abstract concepts. Now, for this sixth secret ingredient and that's the call to action at the end of your video. Be very clear with your viewer about the action they need to take. Don't waste the engagement your video has created. In the shaver example, call to action would be something like Shop Now or if you are selling a course, it might be Buy your tickets now. Whatever it is, put it at the end. Now, for number seven, my last tip for a great video. This tip is make it feel native. As I mentioned earlier, be sure to use the right ratio for your ad placement and use content that feels right for the channel. Formal ads are less likely to perform well on Facebook than they are on LinkedIn and a square video would feel weird on YouTube but it's perfect for Facebook. Make sure your ad feels right for the platform you're using it on. Now, you know all the theory behind making the perfect video ad. Now, if this feels like a lot to process, don't worry. You can always grab a template from Biteable. Just go to biteable.com/templates. They're made by marketing professionals so you don't have to become one yourself. If you like this video and you want more marketing tips, subscribe to our channel and hit the bell icon. Thanks for watching and 'til next time.
Hey this is Eduard Stinga from VideoPlasty and welcome to this tutorial where you will learn how to create animated explainer videos or sales videos really fast, really easy, with little to no experience required and with a really, really low budget. And for this particular tutorial, I will also make the video assets available for you to use as well and to follow along the tutorial. Again, I just wanna point out, as I probably said earlier, this tutorial is not meant to teach you the exact technical side of things, but more to teach you the whole concept and how to use something called stock animation. But first of all, let's look at the video we're going to create today. So you’re sick and tired of the same routine. Same job you don’t really like that much. But then it hits you! What if you take a break from all that boring stuff and go on an adventure? Like pack your stuff right now and get ready to leave as soon as possible! Welcome to YourDreamTrips.com , the best Travel Agency in your local area! With us, it’s all really simple! It doesn’t matter if you want to: go to an exotic island, go camping, sail around the sea, or go from place to place on a world tour We got you covered! Don’t forget your camera, cause once you’re on that airplane traveling half way across the world, you’ll want to take a picture of the clouds from your window seat, the view from 10,000 feet is A-MAZING! Or take a selfie when you get there and post it on social media! Or really just sit on the beach, enjoy the sun and relax. That’s why you’re there, aren’t you? So give us a call at 1234-5678 and book your dream holiday today! Okay, I hope you like that! Basically this video is just like a fake video for a fake company that I just created for the purpose of this tutorial. I hope it doesn't look very overwhelming at the moment, and I know you might have your doubts right now because it kinda looks a bit hard to create from scratch, but trust me, if you use the method that I'm going to show you here it's gonna be really, really, really simple. So first, let's explore the idea of stock animation and let's see what it is. So the idea of stock animation or stock photos or stock footage, if you're familiar with that concept, is that you can access assets that are ready to use and you just purchase the license to use them basically, which kinda gives you a lot of more extra time and saves you a lot of money basically. So let's have a look at some stock animation items, so you can better understand the concept. The website that we're going to use is VideoPlasty.com and as a small disclaimer I own VideoPlasty.com and the reason why I'm not showing you other websites is obviously because I own this one, but the second one and most important one is because to be honest, you can't really find any good stock animation on other big stock footage sites out there like Pond5 or ShutterStock, which is also the reason why I started VideoPlasty. So let's have a look at some of the assets that are used in the video, so let's go to the travel category, wait for it to load and here are some of the assets that are used in the video. So for example, not sure if this one is used, I think this one is definitely used, yes, so "Packing Scene" and "Man Traveling With Luggage" for example. So as you can see here, it's all sorts of like different elements that can be used in different situations and different videos depending on the story. So this one, you know, obviously can be used on a travel video or many other things as well. It comes with transparent background, so you can use any color you want or any background. And for this video, as I said, you're gonna get access to all of those video assets that we used in the tutorial, so you can follow along and for that please go to: So, pause the video right now and go download the assets. You will have to opt in with your email address and you will receive an email from me with a link where you can download all of the video assets. So pause the tutorial right now and I'll see you soon! Hey and welcome back to the tutorial. We are now using Adobe Premiere Pro to do the editing part for this video, but you can pretty much use any video editing software out there that allows you to use QuickTime MOV files with transparent background or with an alpha channel. That should be anything from Sony Vegas, Camtasia or any other video player basically. The reason why I use Premiere Pro is because I use the Adobe Suite all the time, like Illustrator, Photoshop, Premiere Pro, After Effects and all that. But that's just a personal preference. Alright, so I hope you have all the assets now that you just downloaded. Obviously, when you create a video like this, you will also need the voiceover, which is included in the package, some music which we have right here and obviously it all starts from a script, but that's a whole different topic for another time. So I've already imported all the video assets in my Premiere Pro project right here, so let's just start by creating a... changing the background color, which in Premiere Pro you do like this, go to New Item, Color Matte, click OK and here you just enter the... I already have the HEX code for the color from the video, just gonna call this "background", select OK and then we just drag and drop here on the timeline and there you go! Already have the color. And now, if I remember correctly... Actually, first of all let's just add the music as well, drag and drop it here, that's a bit loud so I'm just gonna make it a bit more quiet in the background. That works. Let's just drag and drop the voiceover as well, actually gonna switch those two around, cause I gotta see the waveform from the voiceover. There you have it! Okay, so the way the video started was with tired guy and I think that one is called "Tired", so there are two versions here, "Tired Loop" and "Tired" I'm always gonna go with the normal one because it has a start animation as well. So let's just drag and drop a couple of those on the timeline so you can better understand how it works. Ok, zoom in a little. So you can see this is where the waveform kinda has a pause, which means that's where we reached a new sentence basically and the next video I think is "Sleeping at work", there you go! So just gonna add it here and as you can see, it already has a start animation like this Here on "But then it hits you" I think I used the part where he gets an idea, so let's add that on top, and before that I was using the one with "Thinking", so just gonna add that on top and make it shorter so I can squeeze it in and just gonna bring this one here. So let's play and see how it looks! There you go, I think it flows really, really nice right now! So let's continue, I think the next one that we used was as a scene actually, let me see if I can, yes this is "Packing In and Out". Just gonna make this one shorter so it matches the voiceover at this point. So let's see how it goes now. Actually, I think I used a different one, let's just see in the video oh yea, there you go, go on an adventure. And the next one I was using is this clip right here: "Traveling". Let's drop it here, make this one shorter, obviously, cause we don't wanna use that much of it. So let's see what the voiceover says. Gonna drag this one right after Obviously, this is not a perfect match to the voiceover, I can't remember exactly how I did it here, but I'm trying to show you the general idea, so I used this one and after that I introduced the logo. And in this case, it's not an actual logo it's just, you know, I used another icon from stock animation library. So let me see where that is. So here at this point, as you can see on the waveform there's a bit of a pause here this is where I introduce the name of the company. You can use your own logo here or your own logo animation. Obviously this is not the logo, just gonna make it a bit smaller, using the scale value. That's a bit too small, so let's try 75. There you go, much better! Moving a bit higher here and let's just add a title. Click ok. Just gonna drag the text area like this, click and hold and release and then just gonna say YourDreamTrips.com Obviously, it looks like shit right now, so we gotta work a bit on that select the text and change the font to... I don't know, let's try Open Sans. Ok Let's try and make it a bit bigger, yes, let's use bold. For the color let's use white. Also let's align it to the center and there you go, now I can drag it a bit lower, I think in the video it was actually dark, so it's easier to see. So let's select it again and change the color to black. Yes, there you go, much, much better! Ok, now once this is done, I'll just have to drag and drop it from here on top of this layer right here. And there you go! So that's already the first 20 seconds of the video and it only took us literally a couple of minutes. I'm not gonna go and recreate the entire video, I just wanted to show you this whole concept and how it works and how easy it actually is. Let's just playback these first 20 seconds now so you can see exactly what we created so far Alright, I think that looks really, really great, especially for the amount of effort that we just put into it. Again, you can do this with literally any video editing software that allows you to use QuickTime MOV files with transparent background or it's also called alpha channel. I hope you enjoyed this tutorial! Go ahead and continue the rest of the video if you prefer, play around with all the assets, see what you can come up with. Obviously if you wanna create more videos like this, you can just go to VideoPlasty.com and browse our library of stock animation assets and download the ones that you want and you can use for your videos. I hope you enjoyed the tutorial! Let me know what you think in the comments section below this video, I'll check and read all the comments, hit the like button And don't forget to subscribe to my channel to receive notifications whenever I release new and free training videos like the one you just watched. This was Eduard Stinga, from VideoPlasty.com and I'll see you soon!
Hey guys! So as you're watching this on a video right now I probably don't have to tell you just how awesome video content actually is. But just how powerful is it as a marketing tool? Well 45% of people watch an hour or more of YouTube or Facebook videos per week. More than 500 million hours are watched on YouTube every single day. And more than half a billion people are watching videos on Facebook every single day! I could go on and on but the point is video is definitely the way of the future. The problem is not everyone is super comfortable jumping on a live stream, for example, when there could be all sorts of tech glitches or wardrobe malfunctions for their entire audience to witness while it's actually happening. So for those of you who want to get creative with video in a less intimidating way then today's tutorial is definitely for you. We'll be taking a look at how you can leverage Adobe Spark's video function in order to amaze and engage with your audience. So if you're ready, let's do it! So we're going to get started by heading to spark.adobe.com - now I'm going to begin by showing you the premium version of this tool for those of you who, like myself, already have a Creative Cloud membership with Adobe, and then at the end I'll also show you what the free version looks like... And an easy way that you can get around paying the monthly Spark fee. So I'm gonna go ahead and log in here and once you log into your premium membership account you'll see a tab up top that says manage your brand. You will also see this one on the free accounts but it won't take effect unless you actually upgrade. So this is where you'll be able to add your logos, fonts and your brand colors which will make it super easy for you to make beautiful branded videos that are customized to you and your business. So this will be blank and then we've just gone in and added our font and our colors over here as well. So once you've added in all of your branded elements you can then begin by clicking this plus sign up top and creating a new post, page or video - so you can also use Spark to create posts for social media or even page layouts for your website but for the purposes of this tutorial we're gonna be sticking to their video function as I find that this is where people get a little bit stuck when it comes to getting really creative with their visual content. So let's go ahead and create a video! This is where it's going to ask you to tell a bit of a story, so all this means is that you need to give your video a title and this can always be changed later and will really only impact the file name once you download your project, so we're just gonna go ahead and name this 'Test video one' and click on next. So this is where you need to pick what your video will actually be about - are you promoting an idea, are you telling your viewers what's happened, or are you telling the story of your company? This will then preload a template which will prompt you with clues about what to put in each part of your video, so for my purpose here I will be selecting the show and tell category over here. So one thing you'll notice as soon as we jump in here is that this tool is extremely simple and it's customisability is quite limited. This can be really handy though for anyone who is quite frustrated by the complex tools out there and just wants to simplify their video creation process. So you can already tell that we've got a few prompts down here... so it's going to prompt you to tell your viewers and a little bit about you, what it is, why it is, show the product, how it's come to be - and this is where certain things will pop up as well to let you know what you can do to improve your video. So the first thing we're gonna do is choose the theme up top here and I have my branded themes over here and then followed by the generic ones over here which you will see on the free version as well. So we're gonna go with this dark branded one over here. You can then head over to music and select from their free tracks here unless you have your own audio file that you can also upload - if perhaps you've pre-purchased your audio file there... but otherwise I'm just going to select this one and here's where you can go and increase or decrease the audio volume as well. Then we can move on to designing the slides themselves and we'll be doing this in the layout tab over here. So you'll notice that as you go along you'll get these prompts and also it's going to allow you to record your voice over each slide if you wish. The elements that you can actually place on each slide if you click on this plus sign are: video, text, photos or icons. So you will find some free icons and images inside Spark as well by using the search function over here but if you wish to use video clips you will have to upload your own. You can also increase or decrease the length of each slide using the slider over here. So if you click on the '2 seconds' you can increase that or decrease it depending on how long you want the video clip or the photograph or the text to show for. So I'm going to begin by selecting the split screen function over here and inserting a video of me for my first slide. So I'm gonna go ahead and do that on this side over here and select the video. Now you can see that my video clips are all in one, minute long video file here, so I can just go and select the portion that I want to use in my slide by using this little trimmer over here. So I want to make sure I don't go over until the next clip here, so I just want to take the first 5 seconds and hit save. So it's now accidentally actually placed it on the left side of my split screen, so I want to use these arrows to move it over to my right side here - and then I can use the button up the top right-hand corner of the video in order to zoom in on certain parts of the clip if I only want to use maybe a portion of it or I can zoom back out. I can also trim the clip or I can lengthen it and then I can adjust the volume of the clip, or I can mute it altogether if it doesn't really belong in this project. While you're in the editing function and you hover over the video, you'll see a little hand pop up if you click through it'll allow you to adjust the portion of the clip that's actually showing since this is a wide video clip but we're only showing a portion of it. So you want to just click and make sure you're centering the part of the clip that you want to be showing and you can always play it just to make sure that the part that you want to show is actually showing here. So that looks good to me and I want to put some text over on my left-hand side here. So I'm just gonna go ahead and type the word freedom and dot, dot, dot... Cool that looks like a good first slide to me, I'm gonna go ahead on to my second slide. I'm gonna split screen again but this time we're gonna be putting our video clip on the other side. So I'm gonna use this same longer video clip and just adjusting it to the portion that I want. So once again while I'm in the editing function over here I can move my clip around to make sure that only the part that I actually want to be displaying is displaying. I can zoom in and out a little bit if I want to show a bit more of the clip. So let's go ahead and click 'play' to see if you can see me and the turtle. Yeah that looks cool and I'm gonna go ahead and add some text over here. And for my third slide I'm gonna go ahead and add a photo this time around. So I'm gonna go ahead and select a photo from my desktop but I could go and find some free photos over here - but I've already got the photo that I want. It's gonna be this one over here. Cool, that looks good and I'm gonna go ahead and add my text and this one is going to say 'travel'... and you will also notice that it's actually darkened the photo, so it makes the text stand out a little bit more. Now depending on how much text you actually use you may want to lengthen the duration of the time that the photo displays for down here. So maybe I'd go for more like four seconds. I also want to make sure that the word is not actually covering my face, so you can drag these text boxes around by just clicking and holding. Maybe I would put it over here and it's gonna create our animations customized like that there. And it's gonna zoom in on the photo a little bit as well and make the text disappear. So now I'm going to speed things up here just to complete my slides using the exact same steps that we've just used So I might end up putting a bit more information about this in the caption associated with a video like this one, if I was using it for a Facebook ad for example... I might put something about how we travel the world full time while doing digital marketing for our clients. And at the end also you have the option with these slides to just click and delete these if you don't think you need them. You don't have to have all of the ones that they recommend and then you also have two slides for credits and your outro, so you can't remove this on the free accounts but you can get rid of this or hide it on the paid or premium membership accounts. So you can then click on either preview or download in order to view your clip, so I'm going to go ahead and do that and we can view our video. So I'd be pretty happy with that for just a few minutes of work, but let me also show you what the difference is with the free plan by logging in as a free user over here. So once you're logged in you won't actually have the option to create branded videos if you were to go ahead and add brand over here, it will prompt you to upgrade in order to be able to save your logos and your fonts over here. So you can't actually have rendered videos unless you are on the upgraded version. Let's go ahead and try and create a video so I can show you what the difference is there as well. So while in the video function you won't have the option to create your own branded videos with your logo over here or your color scheme and fonts. And you'll also have this Adobe Spark watermark in the bottom right-hand corner instead, and you won't have the option to remove these final slides over here and it will have another watermark in the final slide over there. So this is less than ideal and unfortunately at the time of recording they're charging $9.99 a month for the upgraded version and in my opinion it's really not a tool that's worth this kind of cost. You're actually better off paying $9.99 USD a month for Adobe's photography plan over here which is the exact same cost and gives you Photoshop and Lightroom... and with it you also get access to Spark for free as a Creative Cloud member. So as a freelancer I have found Spark to be a great tool for my clients who are maybe not so tech savvy but want to have a crack at creating their own videos. And for those of you who already have a Creative Cloud membership and you want to make quick, beautiful videos then definitely give Spark a try. So I hope you guys really enjoyed that mini tutorial and if you'd like to learn more about how you can take your social media presence to the next level, definitely check out the link in the description of this video for your access to our Design School. And if you like this video, remember to like it, subscribe to our channel and let me know what you'd like to see more of inside the comments. I'm always looking for more inspiration for future tutorials. Thank you so much for watching and until next time, keep creating the life you love!